Every time a visitor access your website, the server make a so-called log file. That means a protocol of the main information of the visitor. On base of this, our marketing tool makes a market research which helps you to optimize your business.

Who are your customers?
Are your customers private people or organizations or companies?  How many visitors do you have, are they all different ones or do they come back many times?
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Where the customers come from?
From which countries do most customers come from? If you can see for example, that 50% come from Russia, it makes sense to translate your website to Russian language.
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What are they looking for?
How did the customers find your site? Referrers, search engines or from weblinks of other websites? What are they looking for on your website? Did they find what they were looking for and did they find your best products?
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How do they behave on your site?
Did the visitors only look around on your site or did they really read? Did they find your products and buy or did they only look? How long and how many times they stay on the site? Which sites/products were not found and for which reason? There may be something to optimize!

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Which Keywords do they use?
Which keywords did the visitors type in the search engines and which common keywords did they never use? Maybe your listing in the search engines should be better or maybe they looked for services which you do not yet offer in your portfolio. Optimize your services!
 

Where is your site listed?
Google is not everything, there are about 200 important search engines in the web. Which search engines found you website and in which ones you are not yet listed?

Which technical equipment do your customer have?

Does your website works on every platform, with every software and on all most important browsers? Optimize your design!
 

What must be optimized?

On base of all those and more facts, we can tell you exactly what should be done to make your website better and your business more successful. Nothing is more expensive than not to know who your customers are and what they look for.